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Crisis of Character: Building Corporate Reputation in the Age of Skepticism PDF Download


Crisis of Character: Building Corporate Reputation in the Age of Skepticism PDF Download

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Book titleCrisis of Character: Building Corporate Reputation in the Age of Skepticism
LanguageEnglish
ISBN978-1402762468
AuthorPeter Firestein
Available formatsPDF, EPUB, FB2, TORRENT, TXT, AZW
File size6.22Mb
Number of pages304
Release date2009/11/18
Downloads5853

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Crisis of Character: Building Corporate Reputation in the Age of Skepticism

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Crisis of Character: Building Corporate Reputation in the Age of Skepticism: Book Description

Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public's abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today's economy, reput Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public's abiding mistrust of corporations and the executives who run them. The site ilibpro.info Quotes Crisis of Character: Building Corporate Reputation in the Age of Skepticism for free or read it directly from the online site. Here you will find thousands of books from various genres: fantasy, detectives, novels, fantasy, prose, suspense, adventure. In each category, you are just the best contractor. Make sure you have a lot to choose from! All our books are available to all users. Just visit our website and choose your favorite book. Download the free Acrobat Reader DC software - the only book viewer Crisis of Character: Building Corporate Reputation in the Age of Skepticism PDF with read, search, print, and interactivity features that supports almost all types of PDF files. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today's economy, reputation is a prime factor in a corporation's bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This book's many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it. Crisis of Character offers invaluable advice to anyone who operates in the public sphere—and who understands that reputation is the key to survival.

2020/01/28 13:03:02


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